At the beginning, the head of the research group, Vesna Žabkar, PhD, addressed the visitors. Then Dr. Mateja Kos Koklič, PhD, Mila Zečević and Peter Gidaković presented a study on the influence of consumer characteristics and values on the purchase of products that are tested on animals or are related to animal welfare.
At the same time, the visitors were presented with how the facereader device works and how it is used in behavioural research. Facereader measures an individual’s emotional response to an ad that warns of the negative consequences of animal testing.
At the event, participants also took part in a survey via mobile phones: they watched the Save Ralph short film and answered questions about their attitude towards animal experiments, buying products that are tested on animals, and raising awareness about the mentioned activity.
At the end, the results of the study were presented, followed by questions from the visitors.
Coordinators and participants: Vesna Žabkar, PhD, Mateja Kos Koklič, PhD, Mila Zečević, Petar Gidaković, School of Economics and Business
